Google's Shopping Express To Rival Amazon's Prime Delivery Service

Tuesday, 05 Mar 2013 02:01 PM

By Megan Anderle

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Google reportedly is planning to introduce a competitor to the Amazon Prime delivery service that will be cheaper, plus offer same-day delivery.

TechCrunch reported that the service, Google Shopping Express, a virtual shopping shelf of products from across the web, would offer delivery from retailers like Target, Walmart, Walgreens, and Safeway.

Google Shopping Express' annual fee would also be $10 to $15 cheaper than Amazon's $79 yearly charge. Another rumored advantage for Google is same-day delivery. Amazon Prime only offers expedited shipping now but is apparently shifting its operations to offer same-day delivery, according to reports.

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If Google comes out with a cheaper delivery service that ships more quickly than Prime before Amazon can catch up, the search engine giant could topple the e-commerce retailer.

Google's E-commerce Product Manager Tom Fallows is undertaking the initiative, according to the report. The service capitalizes on the fact that consumers often search for products on Google before they buy, which Google Shopping, a compilation of product prices from across the web, also takes advantage of.

Google has not made a public announcement regarding the plan, and there are no screen shots of what the service would look like.

Tech Crunch writer Alexia Tsotsis posits that Google's acquisitions of both BufferBox, a Canada-based mail and delivery service, and Channel Intelligence, which allows companies to enable customers to buy their products online, will help the search engine giant to develop Google Shopping Express.

There has been buzz surrounding a Google-based rival to Prime for some time. In December 2011, the Wall Street Journal reported that Google was talking to Macy's, Gap and OfficeMax about same-day delivery.

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Currently, Prime is seeded against eBay Now, Postmates’ “Get It Now,” and startups like Instacart, but Prime is the most widely-used. In addition to speedy shipping, Prime also offers members free access to its streaming platform.

Related stories:

Google Unveils Fiber-Optic Internet for $70 a Month

Google Extends Social Web Reach to Counter Facebook's Rise

Google Unveils Cloud-Computing to Take On Amazon

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