Adhering to the risqué advertising domain-name website GoDaddy.com is known for, the site will be airing a commercial during Sunday's Super Bowl that features a make-out session between supermodel Bar Refaeli and a nerd.
The nerd, Jesse Heiman, is a 34-year-old Texan known as Hollywood's most famous background extra. He has appeared – briefly – in more than 100 popular movies and TV shows including "Parks and Recreation," "The Mindy Project," "The Social Network," "Old School," "Austin Powers: Goldmember," "Spider-Man," "Catch Me If You Can," and "Bones," to name a few. He has played a water fountain drinker, a chemistry class student, and a winking comic book nerd, among others.
After graduating from Texas State University of San Marcos in 2000, Heiman moved to Los Angeles to pursue an acting career. He sees himself as a John Candy type, according to the Atlantic Wire.
Now, Heiman will star opposite Refaeli, who was voted number one on Maxim magazine's Hot 100 list of 2012, in
GoDaddy's newest Super Bowl ad, "Perfect Match."
In the commercial, Heiman plays "Walter," who represents the geeky "smart side" of GoDaddy that "creates a killer website for your small business." "Walter" passionately kisses the "sexy side" of GoDaddy, which Refaeli represents, for roughly 12 seconds. He then pulls back with a sheepish smile on his face.
Race car driver Danica Patrick, who is no stranger to GoDaddy commercials, makes an appearance, too. The tagline is, "When sexy meets smart, your small business scores." The 30-second commercial was released online Friday.
"He had never kissed a supermodel before," Barb Rechterman, chief marketing officer for GoDaddy, told
ABC News of Heiman. "It was really funny. The makeup would come over and work on Danica or Bar and Jesse would be next to them saying, 'Hey, I need some lip balm here.'"
CBS, the network airing Sunday's game, rejected the first version of the ad because it was too provocative, Rechterman said, adding that they had to scale down the kissing a bit.
Risqué ads starring beautiful women have been GoDaddy's trademark since 2005, when model Candice Michelle appeared in the company's first Super Bowl ad. The company reportedly had 16 percent of the website-hosting market before it started using models in their ads. Now they have just more than 50 percent, according to ABC News.
Rechterman said the ads are meant in "good, light-hearted fun," with the purpose of engaging the company's 11 million customers.
The commercial had Twitter users online buzzing on Friday.
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