Tags: fox | dominates | cable | news

Fox Dominates Cable News as MSNBC and CNN Rework Lineups

Thursday, 28 Mar 2013 02:00 PM

By Alexandra Ward

  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
Things are heating up on the cable news scene, with Fox News racing ahead in the ratings and MSNBC and CNN trying to catch up as the heads of each channel become increasingly competitive.

Last week, Fox News averaged 1.3 million daily viewers, MSNBC scored 487,000 viewers, and CNN brought up the rear with 390,000 viewers. Fox has dominated not only the daily ratings, but the coveted 25-54-year-old demographic for a decade, and now MSNBC and CNN are trying to change that.

With new leadership in Jeff Zucker, CNN has been doing better in its breaking news coverage. Last month's story of the Carnival cruise ship disaster drew in 1.2 million viewers on its first night, a 74 percent increase over what the network is used to.

Urgent: Should Gay Marriage Be Legal? Vote Here in Urgent National Poll.

Over at MSNBC, Phil Griffin is shaking up the lineup in an effort to attract a younger audience. Ed Schulz's "The Ed Show" is shifting to the weekend to make room for the younger Chris Hayes, whose new show "All In" is scheduled to premiere April 1 at 8 p.m. EST.

Griffin has also become increasingly competitive with his old friend Zucker, with whom his career has been intertwined with since 1983.

"All I know is I kicked CNN's a** without Jeff Zucker," Griffin told The New Republic. "Now I gotta kick his a**, too."

As for Fox News, Griffin's producers reportedly refer to it as "Loserville."

The bickering aside, neither MSNBC or CNN appear to be close to closing in on Fox. In 2011, Fox News had profits of nearly $900 million on $1.6 billion of revenue, according to an analysis by SNL Kagan. The same year, MSNBC made $195 million on $420 million of revenue.

"Fox executives mostly laugh at MSNBC and its dreams of cable news domination… To catch Fox, MSNBC wouldn't just have to sustain its current ratings; it’d have to double them," writes The New Republic's Rebecca Dana.

Urgent: Obama or GOP: Who’s to Blame for Budget Crisis? Vote Now

Related stories:

Roger Ailes: Obama is 'Lazy,' Biden 'Dumb as an Ashtray'

Roger Ailes: The Most Powerful Man in News

CNN's Jeff Zucker Looking to Poach Chris Cuomo From ABC

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved