Forbes: Texas Longhorns Have Most Valuable Football Program in U.S.

Image: Forbes: Texas Longhorns Have Most Valuable Football Program in U.S.

Thursday, 19 Dec 2013 12:27 PM

By Alexandra Ward

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The University of Texas Longhorns have the most valuable college football program in the country for the fifth straight year, according to a new study by Forbes.

The Longhorns' net worth for 2013 is $139 million, which is about 20 percent more than any other college team in the U.S., ESPN noted.

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Forbes calculated its results by analyzing each team's value to its athletic department, its university’s academic endeavors, its conference, and its school's local economy from the 2012-2013 season.

"Athletic value consists of football profit that is directed toward supporting non-revenue sports, like softball or gymnastics, while a team’s value to academics consists of money that supports football scholarships or other non-athletic programming, like faculty support, non-athletic scholarships or a library fund," Forbes reported. "Conference value consists of revenue generated for other conference teams by participating in a bowl game, and a team’s value to its local community consists of the direct spending injected by fans visiting the area on days of the team’s home games."

The Longhorns pulled in $34.5 million in ticket sales last year, collected $12 million from contributions, and another $15 million from Big 12 and NCAA distributions, according to Forbes.


Forbes' Most Valuable College Football:


1. Texas ($139 million)
2. Notre Dame ($117 million)
3. Alabama ($110 million)
4. LSU ($105 million)
5. Michigan ($104 million)
6. Florida ($94 million),
7. Oklahoma ($92 million)
8. Georgia ($91 million)
9. Ohio State ($83 million)
10. Nebraska ($80 million)

Texas is at the center of swirling rumors over who will be the new coach next season after Mack Brown announced last week that he would resign following the Alamo Bowl Dec. 30. Philadelphia Eagles rookie coach Chip Kelly is reportedly a contender for the job, though he denied reports earlier this week. There is also speculation that Alabama's Nick Saban will take over.

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