Tags: fat | blocking | pepsi | special

Fat-Blocking Pepsi Special Creates Buzz From Japan

Wednesday, 14 Nov 2012 05:18 PM

By Dale Eisinger

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As the obesity epidemic in the United States has grown increasingly over the last few years, the argument against sugary sodas has gained more and more traction. But what if some sodas actually blocked fat, allowing the drinker to lose weight?

A new version of Pepsi claims to do just that, preventing the body from absorbing fat while also lowering cholesterol levels. But don’t yet rush to the store for a few cases of the miracle soda yet. For now, it’s only being sold in Japan. Pepsi Special, as it’s called, hit Japanese shelves Tuesday, targeted at men in their 30s.

The demand in the states is already quite high. Articles about the beverage have popped up everywhere, and commenters are urging for the soda to make its way stateside, so they might start shedding pounds.

The soda works by adding a fat-blocking fiber called Dextrin. It’s a digestion-boosting supplement that will help keep you regular, according to multiple reports. In the U.S., adding fiber to a soda is against FDA regulations, as the consumer agency wants to suppress a soda’s ability to be “too good,” for you according to a Today Show diet and nutrition editor.

In Japan, however, the government has approved the soda, allowing advertising to even make statements as grand as the ability to eat a piece of chocolate cake and not have it absorbed by the body, according to a CBS local Pittsburgh station.

Elsewhere, food writers speculate that the notion of drinking soda will make you lose weight could do just the opposite. The argument is if you keep drinking a soda because you think it helps you shed pounds — this will without doubt lead to more ingested calories overall. And more calories results in more weight.

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