Facebook announced Wednesday that it is testing an anonymous login feature that allows users to access third-party apps and websites without sharing personal information, as well as additional settings for users to control what third-party apps can see.
Anonymous login, which has been introduced initially for a limited set of apps, including Flipboard, allows users a streamlined way to log in to apps and sites without allowing those apps to access personal information.
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The feature will be expanded to other apps in coming months.
“This is going to let you try apps without fear,” Facebook CEO Mark Zuckerberg said during the Facebook F8 Developers Conference in San Francisco.
He also said the feature would provide an anonymous identifier to allow users to sync their apps across devices.
“By giving people more power and control, they’re going to trust all of the apps that we build more and over time use them all more, and that’s positive for everyone,” Zuckerberg said.
Another feature will allow users to specify what information if any they share with third-party apps.
While the new features will reduce the amount of data third-party apps and websites can collect, Facebook says the upside for apps is that it makes the sign-in process easier, encouraging people to log in.
The move is an effort to build trust from users, which is important for accessing data.
Twitter users reacted with skepticism.
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