Hostess, the company that manufactures the individually wrapped snack cake Twinkies, is shutting down operations in all of its U.S. plants. Fans of the spongy yellow cake treat are already wondering if this spells the ultimate end for the iconic treat.
Twinkies, an American icon, has a cult following of sorts, as it has appeared in sack lunches since it began appearing on shelves in 1930. The snack has its own mascot, Twinkie the Kid, and even has a famous criminal defense named after it.
Often the object of contention as well as adoration, the loss of Twinkies was already lamented just hours after news of the demise of Hostess.
One Twitter feared not about the future of the Twinkie after Hostess completes its bankruptcy filings:
Even Senator John McCain lamented the loss of the Twinkie:
Alex Abad-Santos of The Atlantic Wire could hardly take any snack-cake posturing:
Abad-Santos has a point: Americans are more conscious than ever of healthy eating options; this is one reason Hostess has had trouble competing in the snack market in the last few years.
First Lady Michelle Obama made nutrition the forefront of her priorities during President Barack Obama’s first term in office. As a result of increased health consciousness, consumers are eating fewer sugary snacks.
Following a contract rewrite from Hostess that cut wages and benefits last month, workers in the Bakery, Confectionery, Tobacco Workers and Grain Millers International Unions went on strike after failing to reach amiable negotiations.
Three Hostess plants have already closed as a result of the strike, but at the time, the Twinkies supply appeared safe
. The ultimate shutdown of the brand will result in a loss of 18,500 jobs.
"Many people have worked incredibly long and hard to keep this from happening, but now Hostess Brands has no other alternative than to begin the process of winding down and preparing for the sale of our iconic brands," Hostess CEO Gregory F. Rayburn said in a statement. Hostess also manufactures brands like Wonderbread, Drakes, and Dolly Madison.
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