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E-Cigarettes Target Youth, According to Democrats' Report

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Tuesday, 15 Apr 2014 08:37 AM

By Alexandra Ward


E-cigarettes target the youth of America and must be regulated with the same restrictions as tobacco, a new congressional report states.

A group of 11 Democrats in Congress compiled the 43-page report, titled "Gateway to addiction? A survey of popular electronic cigarette manufacturers and marketing to youth," which included information from nine e-cigarette manufacturers. It was released Monday.

"From candy flavors to rock concert sponsorships, every single company surveyed in this report has employed a marketing strategy that appears to target youth," Sen. Dick Durbin, D-Ill., wrote in the report, according to AdWeek.com.

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The report found that the amount spent on e-cigarette marketing more than doubled between 2012 and 2013, with six e-cig makers spending a total of $59.3 million on advertising last year alone.

What's more, the e-cigarette use has increased among middle and high school students in the U.S., jumping from 5 to 10 percent from 2011 to 2012, according to the Centers for Disease Control and Prevention.

The report is aimed at the Food and Drug Administration, as legislation to regulate the e-cigarette market has stalled in Congress.

"With over a million youth now using e-cigarettes, FDA needs to act without further delay to stop the companies from marketing their addictive products to children," Rep. Henry Waxman, D-Calif., wrote.

Representatives are asking the FDA to take control of e-cigarette marketing by banning all radio and television ads. They're also campaigning for companies to immediately cease selling their products to anyone under the age of 18, according to AdWeek.com.

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