Dunkin Donuts' Doughnut Breakfast Sandwich Hits Market June 7

Image: Dunkin Donuts' Doughnut Breakfast Sandwich Hits Market June 7

Monday, 03 Jun 2013 10:45 AM

By Newsmax Wires

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Despite the fast food industry's attempts to make their offerings healthier, like McDonald's new egg white sandwiches, franchises are still churning out fatty menu items to keep customers interested. Case in point: Dunkin' Donuts is adding a doughnut breakfast sandwich to its national menu next week.

The sandwich, which comes with fried eggs and bacon between a split glazed doughnut, will become a part of the permanent menu starting June 7, which the chain claims is "National Donut Day."

Dunkin' Donuts had tested the sandwich in select stores in eastern Massachusetts in April, creating considerable buzz online, according to The Associated Press.

SPECIAL: Stop Your Sugar Addiction With These 4 Tips

Notably, Dunkin' Donuts says the "Glazed Donut Breakfast Sandwich" clocks in at 360 calories, which is less than the 390 calories for the turkey sausage sandwich it recently introduced for people looking to eat better.

Dunkin' Donuts, based in Canton, Mass., is a unit of Dunkin' Brands Group Inc., which also owns Baskin-Robbins.

Taco Bell is testing out a fattening item of their own: a Waffle Taco, which is a sausage and scrambled egg folded into the waffle. If the Waffle Taco hits the national market, it would compete with Dunkin's doughnut sandwich.

Similarly, McDonald's announced two weeks ago the release of the Mega Potato, a 1,142-calorie heaping pound of the brand's famous fries in Japan. The excessive offering is double the size of a container of large fries.

Dunkin' Donuts' latest concoction may seem to conflict with the push by companies to court customers with better-for-you offerings. For example, options like egg whites and whole grain bread have become common as fast-food chains scramble to attract people in their 20s and 30s, who they say want fresher, wholesome food.

That desire to give menus a healthier glow isn't just lip service. Earlier this year, a report by the Hudson Institute found that lower-calorie options were a key indicator of growth at restaurant chains between 2006 and 2011.

The chains that expanded such options saw customer traffic rise by 11 percent, while those that didn't saw traffic fall by 15 percent, according to the public policy research group.

But at the same time, companies know that indulgent new creations can generate excitement and a big sales spike. For example, Taco Bell says its Doritos Locos Tacos were its most successful item ever, helping lift sales at established restaurants by 8 percent last year.

Stan Frankenthaler, executive chef and vice president of product innovation at Dunkin' Donuts, said the chain's recent offerings of a breakfast sandwich with turkey sausage and the new doughnut sandwich are in line with its goal of offering as much variety as possible.

Already, he noted that people can customize Dunkin' Donuts sandwiches in multiple ways, such as requesting that it be made with a certain type of bagel.

Can customers order the sandwich on other kinds of doughnuts, like a chocolate cake doughnut? "I'm sure the store will do that for you," Frankenthaler said.

Latest: Should ObamaCare Be Repealed? Vote in Urgent National Poll

Related stories:


Taco Bell $1 Menu May Go National After Rave Reviews Online


Inmate Sues Taco Bell for Stealing His Idea for Doritos Locos Taco

14-Year-Old Burger from McDonald's Discovered in Coat Pocket Looks Edible



© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Incubus: Island Records Signs Band, Will Release Two EPs in 2015

Thursday, 18 Dec 2014 20:08 PM

The alternative rock band Incubus has signed with Island Records, and will put out two EPs next year, Billboard reported . . .

Squarespace Workers Re-Create Famous Paintings Using Office Objects

Thursday, 18 Dec 2014 19:41 PM

Two Squarespace employees are re-creating famous works of art on their breaks with things found lying around the office, . . .

FedEx Truck Accident Spills Likely Christmas Packages Along Interstate

Thursday, 18 Dec 2014 19:21 PM

A FedEx truck crashed in Georgia on Tuesday, spilling boxes, Netflix videos, and probably Christmas gifts along the high . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved