Nearly 10 million people tuned in Wednesday night to watch the season finale of A&E's "Duck Dynasty," shattering all of the network's prior records.
The third season finale of "Duck Dynasty" garnered 9.6 million viewers, the show's biggest audience yet.
Only two shows on broadcast television — Fox's "American Idol" (12.5 million viewers) and CBS's "Survivor" (10.3 million) — drew more eyes than "Duck Dynasty," a reality show that chronicles the lives of the Robertsons, a lovable Louisiana family that struck it rich with their Duck Commander business that makes calls for duck hunters.
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But the show outdid "Idol" and "Survivor" in the key 18-49 demographic, earning a 4.3 rating among that group, whereas its competition received a 3.3 and a 2.9, respectively.
The "Duck Dynasty" Season 3 finale also set A&E records with 5.6 million adults in the 25-54 demographic and 2.6 million adults in the 18-34 demo. It was the most-watched telecast in A&E's history across all key ratings demos.
For the entire third season, "Duck Dynasty" averaged 8.4 million viewers, up 95 percent from season two's numbers.
"Unlike most reality series about families, 'Duck Dynasty' is refreshingly insult-hurling, furniture-overturning, temper-tantrum-throwing free," writes the Washington Post's Lisa De Moraes. "The family even eats dinner together."
Until "Duck Dynasty" hit town, the most-popular A&E series was "Storage Wars," which hit its peak in late November 2011 when an episode drew an average of 5.6 million viewers.
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Though there have been reports that the Robertsons are holding out for more money — rumor has it they're demanding $200,000 an episode
— an A&E executive confirmed to the New York Times that shooting on season four has begun.
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