A former British drugs advisor told the BBC Monday he believes he can create a pill that can create and reverse the effects of being drunk and needs investors to bring the drunk without alcohol pill to market.
David Nutt told BBC Radio 4's "Today"
program that he has found the compounds that can give the body sensation of alcohol and one that can reverse those effects, making those drinkers become instantly sober.
"I think this would be a serious revolution in health . . . just like the e-cigarette is going to revolutionize the smoking of tobacco," Nutt said, according to the BBC. "I find it weird that we haven't been speaking about this before, as it's such a target for health improvement."
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The BBC noted that nearly 9,000 people died from alcohol-related conditions in the country every year.
Nutt said on the radio program that investors remain cool to the idea, but he felt confident in the product because of his own personal test.
"I've done the prototype experiments myself," Nutt told the radio program. "I've been inebriated and then it's been reversed by the antagonist. That’s what really gave us the idea. There's no question that you can produce a whole range of effects like alcohol by manipulating the brain."
reported that Emily Robinson, of the charity Alcohol Concern, called Nutt's proposal wrongheaded, allowing alcohol abusers the option of simply "swapping potentially one addictive substance for another."
"We would urge caution on this," Robinson told the Telegraph. "We agree that alcohol is a serious burden to the country, but we would urge the government to invest in policies that we know work, such as minimum unit pricing and advertising restrictions."
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Claire Fox, of the British public policy group Institute of Ideas, was critical of the BBC for allowing Nutt to talk about his idea on air. She called Nutt's public plea for investors on the BBC "outrageous."
"If someone else went on and just said: 'I am here to get investment in my company' the BBC wouldn't let that (happen). (It is) a kind of lobbying disguised as a science item,"
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