Osmosis Skincare is claiming it has created a drinkable sunscreen – Harmonized H20 UV Neutralizer – which can "isolate the precise frequencies needed to neutralize UVA and UVB" ray, but skeptics say don't run out to the beach just yet.
The Osmosis website
claims that that its product provides a "SPF titanium/zinc sunblocks but distinctly better than UVB chemical sunscreens which prevent certain damage that leads to the visible/painful/inflammation reaction we identify as sun damage."
"If two (milliliters) are ingested an hour before sun exposure, the frequencies that have been imprinted on water will vibrate on your skin in such a way as to cancel approximately 97 percent of the UVA and UVB rays before they even hit your skin," the website claimed.
Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll
that the British Association of Dermatologist distanced itself from Osmosis and its claims this week.
"The formulation is 100 percent water and, as far as our experts are concerned, it is complete nonsense to suggest that drinking water will give you a sun protection factor (SPF) of 30," the associated stated.
The Guardian's Dean Burnett said the company's explanation of how something you drink eventually gets on your skin simply does not work anatomically, among other glaring problems with the science.
"The company founder's blog (linked to in the Daily Mail piece, because I'm not sending him traffic) goes into much more detail and also has a questionable approach to science, much like how Godzilla has a questionable approach to architecture," Burnett wrote for The Guardian.
"It includes such claims as some people experiencing no benefit from the product, which is very odd for a sun block. All in all, this product rings so many alarm bells I'd advise everyone to avoid it at all costs. The health of you and your family is not something that should be risked purely for the convenience of carrying a slightly smaller bottle to the beach."
The Washington, D.C.-based Melanoma Research Alliance, which supports work to fight the skin cancer, joined The Guardian in its skepticism about the product in a Tweet.
Urgent: Assess Your Heart Attack Risk in Minutes. Click Here.
© 2014 Newsmax. All rights reserved.