Tags: doritos | commercial | super bowl

Doritos Commercial Wins Super Bowl Vote, $1M for Creative Dad (Video)

Tuesday, 04 Feb 2014 07:20 AM

By Alexandra Ward

An Arizona wedding photographer who crafted a Doritos commercial starring his 6-year-old son and a "time machine" won $1 million for his efforts this week after the ad beat out 5,000 others in Sunday's "Crash the Super Bowl" contest.

Ryan Andersen, of Scottsdale, Ariz., is the mastermind behind the aptly titled "Time Machine" Doritos commercial that won the seventh annual commercial contest sponsored by the chip company.

With a team of producer friends and a $300 budget, Andersen's spot featured his son luring a neighbor into a cardboard box time machine that, conveniently, only runs on Doritos.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

After airing with one other Doritos finalist during the big game, the fate of Andersen's "Time Machine" was left up to the fans, who voted online. Andersen and his team were named the winners on "Good Morning America" Monday.

"I wanted to make something that could get me noticed so I could fulfill my future goals in filmmaking," Andersen, who dreams of becoming a fulltime commercial director, told SBARTSTV.com. "The fact that Doritos turns Super Bowl airtime over to fans is genius. Not only does it give little guys like me a chance to do something amazing on a huge level, but the amount of marketing that goes into this just from us as creators has got to be worth its weight in gold for Doritos as a company."

Raj Suri, a Virginia Tech graduate who served as producer of the ad, said the commercial had every component a successful marketing campaign should have: humor, a theme, and a message.

"There was something about our spot that resonated with people," he told WSLS.com. "I think there was something about our team. We don’t have a lot of resources; we're just a bunch of guys who are just trying really hard to make it in this industry."

So what will they do with the $1 million prize money?

"I'm sure we're all going to buy a couple fancy things and pay off some bills but I hope these dollars can be used to enable these people to really just make it in this career," Suri said.

Editor's Note: ObamaCare Is Here. Are You Prepared?

Related Stories:

© 2015 Newsmax. All rights reserved.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

UC Davis Ebola Case? Adult Patient With Virus' Symptoms Admitted

Thursday, 29 Jan 2015 20:25 PM

A patient with Ebola-like symptoms was admitted to UC Davis Medical Center in California on Thursday in "good" condition . . .

Mummified Mongolian Monk Found Sitting in Lotus Position

Thursday, 29 Jan 2015 19:54 PM

A mummified Mongolian Buddhist monk, which may be as many as 200 years old, has been discovered sitting in a lotus medit . . .

Ohio State Patrol Marijuana Bust: 235 Pounds Worth $1.2M Recovered

Thursday, 29 Jan 2015 19:34 PM

Ohio State Patrol officers recovered 235 pounds of marijuana with an estimated value of $1.2 million during a traffic st . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved