Children anxious to hug Cinderella may find Disneyland the “happiest place on earth,” but parents paying the bill probably won’t be smiling after Disney announced a $5 ticket price increase
, effective June 2.
The California Disneyland one-day adult ticket jumped to $92, while a child’s ticket for ages 3 to 9 went up to $86. The same tickets at Florida’s Magic Kingdom park jumped to $95 for adults and $89 for kids, ages 3 to 9. Even the cost of parking went up $1 a day at both parks.
The price change was announced in the Disney Parks Blog
and caused a predictable outraged reaction from readers there.
One parent wrote, “I know Disney has a lot to offer, but the annual price increases will soon price the average family out of a Disney Vacation. Hope they can review budgets and find a way to keep it somewhat reasonable. At $95 a day per person a family of 4 is already priced out.”
One CBS Los Angeles local reader had something to say about the cost spikes: “Its not worth it considering the amount of time you spend waiting in lines
and the added cost of food, drinks and parking. I guess overpaid CEO Bob Iger needs more $$$millions$$$ in yearly bonus money. He was paid $40,200,000 in 2012.”
The Los Angeles Times reported that prices were raised also in August 2010, June 2011 and May 2012
. Those jumps helped the company’s bottom line, with parks and reorts showing an operating income of $383 million for the fiscal year's second quarter, which is up 73 percent from the same time last year. The Walt Disney Co. stock is up 27 percent this year. ()
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