Tags: disney | frozen | merchandise | shortage

Disney 'Frozen' Merchandise Shortage Rages On Months After Release

Monday, 28 Apr 2014 01:36 PM

By Clyde Hughes

As Disney's "Frozen" hit the $400 million mark at the domestic box office over the weekend, the top-grossing animated feature's popularity since its Thanksgiving release has led to a shortage of merchandise for the wildly successful Oscar-winning movie, and that's leaving parents frazzled.

Hot items like dolls and dresses for Kristen Bell's Anna and Idina Menzel's Elsa are in very short supply, with some people putting them up on eBay and other sites for a premium.

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"It has become impossible to get any official merchandise from Disney's animated megahit 'Frozen' — toys and clothing are sold out everywhere, even after a recent, large-scale restocking effort," Jezebel wrote earlier this month.

"Enterprising individuals are charging up to $1,000 for 'Frozen' items on eBay, which has driven parents completely insane. Frustrated moms are currently freaking out all over Disney's Facebook page, posting angry messages in the middle of the night," Jezebel continued.

Parents this week continued to flood the Disney Facebook site with questions about "Frozen" merchandise and its availability.




CBS News reported that Disney stores placed a two-item purchase limit on "Frozen" items in early April.

"Our customers love 'Frozen,'" Sarah McKinney, Wal-Mart spokeswoman, told CBS News. "The demand for 'Frozen' is high and we continue to get new shipments in so we can get the products onto our shelves."

"Frozen" continues to be the gift that keeps on giving for Disney, with a $1.1 billion take at the box office worldwide.

The soundtrack to the Oscar-winning movie continues its No. 1 ranking on the Billboard 200 charts after 21 weeks on the survey.

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