Detergent: Germany Shelves Cleared of Accidental Neo-Nazi Packaging

Image: Detergent: Germany Shelves Cleared of Accidental Neo-Nazi Packaging

Friday, 09 May 2014 04:56 PM

By Morgan Chilson

  Comment  |
   Contact  |
  Print  
|  A   A  
  Copy Shortlink
Procter & Gamble has pulled a detergent from shelves in Germany that was "unintentionally" marked with codes that represent neo-Nazi ideology.

The detergent bottles featured a jersey shirt with the number “18” on it, meant to represent the number of loads that could be done with the product, while a powder product had the number “88” on it.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

However, people took to social media to post pictures of the Ariel powder boxes, pointing out that German extremists use “88” and “18” as code for Nazi slogans. “H” is the eighth letter of the alphabet, CBS said, and “88” stands for “Heil Hitler,” while “18” stands for “Adolf Hitler.”

“We very much regret if there are any false associations and distance ourselves clearly from any far-right ideology," the detergent company's spokeswoman Gabi Hassig said in a statement quoted by CBS News.

Haessig said the company stopped shipping the powder and bottles that caused the uproar.

“When you’re a global company, you’re going to have global problems,” wrote Consumerist writer Mary Beth Quirk. “But perhaps there could’ve been a few more eyes/brains on a packaging campaign for Ariel laundry detergent from Procter & Gamble in Germany that featured a large white soccer jersey with a large '88' on them. Clearly P&G wasn’t quite attuned to the finer details of neo-Nazi culture, where those in the know use numbers as codes to get around the ban on Nazi slogans in public.”

Marketing to different cultures does bring challenges, as other companies have found out. Pepsi, for instance, marketed in China with the slogan, “Pepsi brings you back to life.” However, that English phrase translated to a scarier, “Pepsi brings your ancestors back from the grave,” reported Hubspot on “8 of the Biggest Marketing Faux Pas of All Time.”

Urgent: Assess Your Heart Attack Risk in Minutes. Click Here.

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print  
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Passengers Push Plane on Icy Russian Runway (With Help of a Tractor)

Wednesday, 26 Nov 2014 20:45 PM

Passengers on a Russian plane got off to push the aircraft to help get it on the runway after it began slipping on ice i . . .

Bernie Tiede, Convicted Murderer Mortician, to Get New Sentencing

Wednesday, 26 Nov 2014 17:39 PM

Bernie Tiede, the mortician who was convicted of killing his companion Marjorie Nugent in 1996, will receive a new sente . . .

Chrysler Pentastar Logo Getting Phased Out With FCA Formation

Wednesday, 26 Nov 2014 15:51 PM

Chrysler's iconic Pentastar logo is being phased out as the company introduces a new logo in keeping with the newly form . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved