Danica Patrick's GoDaddy Super Bowl 2014 Ad: Less Than Risque

Image: Danica Patrick's GoDaddy Super Bowl 2014 Ad: Less Than Risque

Thursday, 23 Jan 2014 03:49 PM

By David Ogul

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Danica Patrick and GoDaddy have teamed up for yet another Super Bowl ad, but this time the race car driver is anything but risqué.

She has ditched the sultry look for a lifelike muscle-bound body suit.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

GoDaddy’s ads have been criticized for making little or no sense, and her appearance in last year’s spot featuring supermodel Bar Refaeli making out with a nerd ranked last in USA Today’s annual Super Bowl ad meter. In her 13th GoDaddy Super Bowl spot, Patrick is a ripped bodybuilder leading a pack of muscle-bound men to a spray-tan business, according to Sports Illustrated.

The theme of the spot is “It’s Go Time” and focuses on how the website domain provider helps small businesses that want to get noticed online. The Los Angeles Times reported the body suit was made by Legacy Effects, the same company behind the special effects for the movie “Iron Man 3.”

The latest commercial is change for Patrick, whose previous commercials have focused on her sex appeal.

The Super Bowl is the biggest advertising night of the year, and fans watching from home often anticipate the commercials as much as the game – especially when the NFL’s championship contest is a snoozer. Up to 110 million people are expected to be watching the Feb. 2 game.

Super Bowl XLVII is being played at MetLife Stadium in East Rutherford, N.J. Ad Age reported Fox Sports averaged some $4 million for each 30-second spot. Other stars featured in Super Bowl ads include Scarlett Johansson in a SodaStream spot, Ben Kingsley in a Jaguar commercial and Stephen Colbert pitching Wonderful Pistachios.

Anheuser Busch bought five ads covering 3 ½ minutes, including two celebrity-filled spots, according to Ad Age. The ads will unveil a new Bud Light campaign, “The Perfect Beer for Whatever Happens.” A third spot features a new aluminum bottle. Budweiser will have two ads, including one that honors veterans returning from Afghanistan.

Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

Related Stories:

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved