Cyber Monday Deals: Free Shipping Expected To Increase Spending

Image: Cyber Monday Deals: Free Shipping Expected To Increase Spending Amazon fulfillment center in Peterborough Cambridgeshire.

Monday, 02 Dec 2013 09:41 AM

By Clyde Hughes

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Televisions, computers and free shipping appear to be main targets for Cyber Monday deals, where online bargains are expected to be as plentiful as leftover Thanksgiving turkey and to result in increased spending.

According to Barron's, Forrester Research is predicting a 15 percent jump in online purchases from 2012. Forrester believe that customer's will ring up $78.7 billion in online sales over the current holiday season.

The top Cyber Monday deals at Wal-Mart, according to Barron's, include an LG 55-inch LED TV for $799, a Samsung 46-inch Class LED TV for $479, and an HP Sleekbook 14-inch Pavilion Laptop PC for $295.

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"Retailers like Wal-Mart have also stepped up their game by offering added incentive for shoppers who download the mobile app, like Wal-Mart's Facebook page, or sign-up for e-mail," reported Barron's. "Any of these options will enable them to receive an early access invitation . . . to shop up to 20 Cyber Monday deals before they are widely available."

Barron's said Target has such Cyber Monday offerings like a Dyson DC-41 Animal vacuum for $399.99, Polaroid action camera for $89.99 and a Samsung GS3 Mini unlocked phone for $239.99.

HollywoodGossip.com reported that Amazon planned to update new deals every 10 minutes on its website along with free shipping on "eligible orders" of $35-plus. H&M, Gap and Banana Republic were all planning on clothing deals up to 40 percent off and free shipping on their sites.

Overstock.com is offering free shipping to the continental United States on purchased items of more $50, according to Barron's.

Suzanne Kapner of the Wall Street Journal advised, though, that customers should look beyond simply price for real deals.

"Despite all the price comparing consumers can do online, they still don't really know what things cost," Kapner said online. "What they really want to see is 40, 50 percent off. That's what makes them feel good. It really doesn't matter as much what the end price is as much as they feel like they're getting that deal."

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While online holiday sales were active years before, the National Retail Federation turned to the phrase Cyber Monday in 2005 to bring attention to the sales posted by online businesses in connection to the Christmas season, according to SuperPages.com. The website said according to research online sales for the day spiked significantly for 77 percent of all online retailers.

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