Tags: curved | tv | samsung | launch

Curved TV: Will Samsung's Newest Offering Soar or Fall Flat?

Image: Curved TV: Will Samsung's Newest Offering Soar or Fall Flat? This January, 2014 file photo showing a Samsung curved TV is on display at the at the Las Vegas Convention Center in Las Vegas, Nevada.

Monday, 19 May 2014 01:54 PM

By Nick Sanchez

Curved TVs have begun hitting shelves across the nation, and market watchers are waiting with baited breath to see if they make a splash, or if they'll go the way of 3-D TVs.

A new ad campaign for Samsung's flagship curved TV, the 65-inch UN65HU9000 LED LCD, "The Curve Changes Everything," launched over the weekend, running commercials during "Mad Men" and the season finale of "Family Guy," among others, according to a press release from the company released on MarketWatch.

"With every change in TV technology, there has been a dramatic reshaping of the TVs themselves. With the introduction of the Samsung Curved UHD TV, Samsung is leading the way in TV innovation and we are excited to launch this exciting new campaign showcasing the beauty and benefit of the curve," Peggy Ang, vice president of marketing, said in the release.

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In addition to the curve, Samsung's new creation also displays images in ultra-high definition, known commonly as "UHD" or "4K," and many will be attracted to the set for that reason alone.

Across the pond, The Independent sat down with Andy Griffiths, president of Samsung UK, to discuss the new innovation.

Speaking about the concave TV, he explained that, "The curvature, which matches the sort of experience people are more used to in the cinema, gives you a more immersive experience and that’s broadly because that’s the way the human eye absorbs images more comfortably."

Trusted technology review site CNet.com began testing the new TV last week, and released its first impressions, which where ho-hum.

"It definitely looked different, and in my view kinda odd, at least at first. But certainly more futuristic than my old TV," wrote David Katzmaier upon taking it out of the box.

Upon viewing, he said "seated in my traditional spot directly in front of the screen, I quickly forgot about the curve."

Unfortunately, he said he "didn't feel any more immersed than usual," after the first day of viewing, and said he didn't see why anyone would pay $1,000 over and above the $3,500 for the flat UHD model.

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