Tags: content | is | cash | book

‘Content Is Cash’: Book Looks to Help Businesses on Web

Monday, 29 Aug 2011 05:05 PM

A new book, “Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz,” describes several high-performing, low-cost strategies for improving website traffic, visibility, and sales.
 
“Content can be a huge source of income for any business,” said author Wendy Montes de Oca, former Agora Publishing vice president. “The challenge, however, is that many businesses don’t know where to find content and how to exactly harness its power and that’s where ‘Content Is Cash’ comes in.”
 
According to Montes de Oca, the book comprehensively outlines the formula for online content success as well as reveals numerous free tactics to leverage content for virtually any business, in any niche, and with any budget.

Readers can learn step-by-step how to master “SONAR marketing” for business growth and discover how to repurpose and reuse content through syndicate partner sites, online press releases, network (social) communities, article directories, and relevant posts to blogs, forums, and message boards (guerrilla marketing). 

Montes de Oca also outlines the many “dovetail strategies” to compliment SONAR marketing and extend its reach: such as affiliate marketing, joint ventures, online advertising, reciprocal ad swaps, guest editorials, and viral marketing.
 
She has nearly 20 years of experience in marketing, media, and publishing with expertise in direct response and Internet marketing. She’s generated more than $150 million in total revenues for Fortune 500 companies, publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC.

Montes de Oca is also the creator of a groundbreaking method for synchronizing the release of free content into five organic Web marketing channels known as the SONAR Content Distribution Model, which is the cornerstone of “Content Is Cash.”
 
Available since mid-August, “Content Is Cash” has already been well received. The book was recently featured by Target Marketing Magazine and Amazon.com as recommended reading for marketing and business professionals.
 
A copy can be ordered at Amazon.com

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