Tags: content | is | cash | book

‘Content Is Cash’: Book Looks to Help Businesses on Web

Monday, 29 Aug 2011 05:05 PM

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
A new book, “Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz,” describes several high-performing, low-cost strategies for improving website traffic, visibility, and sales.
 
“Content can be a huge source of income for any business,” said author Wendy Montes de Oca, former Agora Publishing vice president. “The challenge, however, is that many businesses don’t know where to find content and how to exactly harness its power and that’s where ‘Content Is Cash’ comes in.”
 
According to Montes de Oca, the book comprehensively outlines the formula for online content success as well as reveals numerous free tactics to leverage content for virtually any business, in any niche, and with any budget.

Readers can learn step-by-step how to master “SONAR marketing” for business growth and discover how to repurpose and reuse content through syndicate partner sites, online press releases, network (social) communities, article directories, and relevant posts to blogs, forums, and message boards (guerrilla marketing). 

Montes de Oca also outlines the many “dovetail strategies” to compliment SONAR marketing and extend its reach: such as affiliate marketing, joint ventures, online advertising, reciprocal ad swaps, guest editorials, and viral marketing.
 
She has nearly 20 years of experience in marketing, media, and publishing with expertise in direct response and Internet marketing. She’s generated more than $150 million in total revenues for Fortune 500 companies, publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC.

Montes de Oca is also the creator of a groundbreaking method for synchronizing the release of free content into five organic Web marketing channels known as the SONAR Content Distribution Model, which is the cornerstone of “Content Is Cash.”
 
Available since mid-August, “Content Is Cash” has already been well received. The book was recently featured by Target Marketing Magazine and Amazon.com as recommended reading for marketing and business professionals.
 
A copy can be ordered at Amazon.com

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Heidi Klum Ads Too Racy Even for Sin City Airport Toned Down

Monday, 22 Dec 2014 01:56 AM

Ads containing images of Heidi Klum deemed too racy even for Sin City's airport have been toned down and will appear ins . . .

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Slender Man Case: Two Girls Competent to Stand Trial in Stabbing

Friday, 19 Dec 2014 18:26 PM

Two girls who allegedly stabbed a 12-year-old friend over the online game Slender Man are competent to stand trial for a . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved