Tags: color | year | radiant | orchid | pantone

Color of the Year 2014: So, How Do You Look in Radiant Orchid?

Thursday, 05 Dec 2013 01:42 PM

By Newsmax Wires

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How do you look in radiant orchid? The tropical shade is the 2014 color of the year, according to Pantone Inc. which sets color standards for commercial use by design industries.

The purple hue is the follow-up to the current color of the year, which is emerald green, The Associated Press reported.

The tropical shade is a color-wheel contrast to green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it's not the red that would have been a more obvious choice.

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"It's a little different, it's a little off the beaten path, and it's not a primary color," she explains. "It's an invitation to innovation. The purple family offers (an) opportunity to do creative things."


And, she said, that's what pop culture wants right now. "People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven't tried before."

Eiseman expects people will take to it quickly because it's a flattering color for many skin tones and complementary neutral colors, but it will also look like something people haven't seen in a while. That should work in an economy that's uncertain — not totally up, not fully down. "This is an opportunity to look at what you've already got in your closet and add to it. It will feel like the right amount of change."

The runways and red carpet have already had a few orchid moments, and Eiseman notes it's a color that first lady Michelle Obama often wears. Even menswear has seen hints of it, with Salvatore Ferragamo and Ermengildo Zegna incorporating it into ties and trims.

Pantone's pick for color of the year will, in theory, have a strong presence in fashion, beauty, home design and consumer products.

"It's very relevant for spring, but I think even going into next fall it can be very pretty," said Colleen Sherin, senior fashion director of upscale department store Saks Fifth Avenue. "In ready-to-wear, it mixes with other tones like chocolate browns, and burgundy or Bordeaux makes for a deeper, richer tonal story."

Sherin has invested the retailer's resources in orchid, and an orchid-colored Gucci handbag has already been photographed for a Saks ad. It will translate just as well into lip color and eye shadow, and in home furnishings, she said. "I would love it in velvet. It would look so luxurious."

It's a paint color and could be used in upholstery, and she can imagine it on the table, too. "We're seeing more of these infused desserts and cocktails, and I can see them embellished with orchid flowers."

Eiseman said the sign of success in her world is when she sees a color on a coffee maker, and one in orchid is already in the works.

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