Chipotle Cups and Bags Will Now Feature Authors' Original Writing

Thursday, 15 May 2014 04:58 PM

By Jonna Lorenz

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Bags and cups in Chipotle restaurants will feature original work by writers such as Jonathan Safran Foer, Toni Morrison, and George Saunders starting this week.

Foer, author of “Eating Animals,” approached Chipotle CEO Steve Ells with the idea after finding himself at Chipotle without a book or magazine to occupy him, he told Vanity Fair, whose contributing editor Michael Lewis also provided writing for the restaurant.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

Foer told the magazine that he pursued the idea after mulling possible philosophical hang-ups.

“There were things that I had to at least think about, like the fact that they serve meat, and I don’t eat meat,” Foer said. “And the fact that they’re a sizable corporation, and that I don’t tend to get involved with sizable corporations any more than I have to, and the fact that I have no interest in marketing for anyone or endorsing anything.”

He said Chipotle’s reputation for good business practices eased his concerns.

“What interested me is 800,000 Americans of extremely diverse backgrounds having access to good writing,” he told Vanity Fair. “A lot of those people don’t have access to libraries, or bookstores. Something felt very democratic and good about this.”

The idea met with mixed reviews from Twitter users.















Urgent: Assess Your Heart Attack Risk in Minutes. Click Here.

Related Stories:

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Top Stories

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved