Chipotle Animated Ad 'The Scarecrow' Creates Online Buzz (Video)

Monday, 16 Sep 2013 07:36 AM

By Alexandra Ward

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Chipotle's new animated ad called "The Scrarecrow" looks more like an award-winning Pixar film, and it's creating quite a buzz online.

Chipotle, a Mexican fast-food chain that serves up "food with integrity," as per its slogan, released a rare, but powerful animated ad last week. This new commercial, which is really a super-short film, is already being billed as this year's most successful marketing campaign with its anti-factory farming message and stunning visuals.

"In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods," Chipotle says in its description of the clip. "Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory."

Urgent: Has Putin Trumped Obama On Syria? Vote Here

With some help from the visual effects experts at MOONBOT Studios and Fiona Apple, whose cover of "Pure Imagination" from 1971's "Willa Wonka and the Chocolate Factory" sets the ad's haunting tone, "The Scarecrow" is already making waves with consumers.

"The Scarecrow" also has a companion app-based game where users are challenged to "fly through the city of Plenty to transport confined animals to open pastures, fill fields with diverse crops at Scarecrow Farms, and serve wholesome food to the citizens at PlentyFull Plaza, all while avoiding menacing Crowbots."

Urgent: Should Obamacare be Repealed? Vote Here Now

Related stories:

Is Chipotle Setting Precedent For Fast Food Industry With GMO Labels?>

Chipotle Restaurant Sales Accelerate; Shares Jump

Einhorn Slams Brakes on Chipotle, Likes General Motors  

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

'I Can't Breathe' Trademark: Eric Garner's Last Words to Go on Hoodies

Friday, 19 Dec 2014 12:10 PM

An "I can't breathe" trademark application was filed Saturday by an Illinois woman seeking to use the words uttered by a . . .

World's Deepest Fish: Snailfish Sets Record at 27K Feet Below the Pacific

Friday, 19 Dec 2014 12:09 PM

The record for the world's deepest fish now belongs to a snailfish-type animal found near the bottom of the Mariana Tren . . .

Vin Scully Ring: Voice of the LA Dodgers Loses WS Trinket at Costco

Friday, 19 Dec 2014 11:06 AM

Legendary baseball broadcaster Vin Scully lost his 1988 Los Angeles Dodgers World Series ring while shopping at Costco t . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved