Apple introduced its new CarPlay technology Monday — calling it an “iPhone experience on four wheels” — and announced it will premiere in cars from Volvo, Mercedes-Benz, and Ferrari, with other manufacturers coming on board soon.
“CarPlay gives iPhone users an incredibly intuitive way to make calls
, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri® without distraction,” the company said in a release.
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Ford, Honda, Hyundai, Jaguar, and others are planning to offer CarPlay in the future, the Apple release said.
The in-car system goes up against others already on the market, including Microsoft’s Windows Embedded Automotive and Google’s Open Automotive Alliance.
CarPlay is a re-release of iOS in the Car, Fortune said,
which was announced last June.
Apple launched a website to show how CarPlay works
, complete with the various ways the system can be used to talk, message, access maps, and play music.
“iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction,” said Greg Joswiak, Apple’s vice president of iPhone and iOS Product Marketing, in the release.
Apple fans showed their loyalty in the comments. One wrote, “I will only consider automobiles that have CarPlay when time to buy a new on ... Come to think of it, CarPlay will be a major differentiator for rent car companies too. If one of them has it, I will rent from them.”
But others commented that they disliked the idea of making such an expensive purchase based on what kind of in-car system it had. “Why the heck don't they come up with a common standard for this? The idea that we might choose a car brand based on which mobile OS works with it is wrong-headed,” wrote one person on Fortune’s article.
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