Thanks to the Seahawks' shutout of the Giants on Sunday, a car dealership near Seattle will have to pay out a total of $420,000 to 12 people as part of a promotional deal they never thought would happen.
Jet Chevrolet in Federal Way, Wash., said they would pay 12 people $35,000 each if the Seahawks shut out the Giants this weekend — which they did, 24-0.
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"This is crazy," Jim Johnson, one of the owners of the dealership, told ESPN. "We never expected that we'd actually be giving away the money."
The $7,000 promotion insurance policy purchased by the dealership may be the best money the company ever spent. The promotion originally was supposed to happen the previous week when Seahawks played the San Francisco 49ers, but working through the legalities of the promotion delayed it by one week, ESPN said.
Anyone who bought a car during the four days of the promotion got 100 entries in the drawing, while anyone else could have one entry. Johnson told the sports station that 20 people bought cars during the promotion and got 100 entries, while 12 people entered with only one drawing.
Johnson told ESPN that he was unsure how the drawing would take place and would make that determination with the help of the insurance company.
Other dealerships do these type of shutout promotions and some have had to pay up. ESPN said a Kia dealership in Medina, Ohio, offered a free car for a shutout game between the Cleveland Browns and the Pittsburgh Steelers, but that was a no-go. The last time somebody had to pay out was in 2006 when the World Furniture Mall in Plano, Ill., gave away about $300,000 in product after the Chicago Bears shut out the Packers.
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