Butterfinger Cups Debut With Peanut Butter in Super Bowl Teaser Ad (Video)

Wednesday, 15 Jan 2014 06:19 AM

By Newsmax Wires

  Comment  |
   Contact  |
  Print  
|  A   A  
  Copy Shortlink
Nestle is bypassing longtime Butterfinger's spokescharacter Bart Simpson as it launches the brand's first new product in five years: Butterfinger Peanut Butter Cups. Instead, Nestle is using a humorous Super Bowl ad teaser about peanut butter and chocolate going to couples therapy.

Nestle is hoping that promoting the new product during the Super Bowl will help it gain ground against Reese's Peanut Butter Cups, the market leader, according to The Associated Press.

With more than 100 million viewers each year, the Super Bowl, which will air on Fox on Feb. 2, is a popular launching pad for new products since it is live and people like watching the ads. Advertisers used to keep their Super Bowl ads secret until the game. But in recent years, many have released ads ahead of time, or released "teaser" ads that hint at the ad's content, in an effort to make them stand out in the crowd.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

Butterfinger's teaser ad (below), which is posted online, is related to the upcoming Super Bowl ad. It doesn't plan to release the actual Super Bowl ad ahead of the game but it will have the same couples therapy theme.

Even though the Super Bowl is more than two weeks away, advertisers have begun to leak some details about what they are planning. First-time advertiser Jaguar released a teaser showing British actor Ben Kingsley as a British villain in its ad, which will feature the brand's F-Type coupe. Celebrities will feature prominently in many ads, with Scarlett Johansson promoting SodaStream soda makers and Stephen Colbert starring in an ad for Wonderful Pistachios.

"You need to open up as much awareness (for a new product) and what better way to do that than with a Super Bowl ad," said Jeremy Vandervoet, brand manager of Butterfinger, which is owned by Nestle. Butterfinger has been developing the product for two-and-a-half years, and it's the brand's first foray into the Super Bowl.

In the Butterfinger teaser, which has a 1970s vibe, a couple wearing T-shirts reading "peanut butter" and "chocolate" sit in a "food therapy" waiting area.

"Don't you think it would be nice to try something new and crunchy?" asks the woman representing chocolate.

"The cup is about to get crunchy," the tagline reads.

The ad will be promoted on social media and be available on www.butterfingercups.com.





Editor's Note:
ObamaCare Is Here. Are You Prepared?

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print  
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Passengers Push Plane on Icy Russian Runway (With Help of a Tractor)

Wednesday, 26 Nov 2014 20:45 PM

Passengers on a Russian plane got off to push the aircraft to help get it on the runway after it began slipping on ice i . . .

Bernie Tiede, Convicted Murderer Mortician, to Get New Sentencing

Wednesday, 26 Nov 2014 17:39 PM

Bernie Tiede, the mortician who was convicted of killing his companion Marjorie Nugent in 1996, will receive a new sente . . .

Chrysler Pentastar Logo Getting Phased Out With FCA Formation

Wednesday, 26 Nov 2014 15:51 PM

Chrysler's iconic Pentastar logo is being phased out as the company introduces a new logo in keeping with the newly form . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved