Burger King 'McRib' Challenges a McDonald's Summer Favorite

Image: Burger King 'McRib' Challenges a McDonald's Summer Favorite

Wednesday, 15 May 2013 08:23 AM

By Alexandra Ward

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Burger King is rolling out its summer menu this week, which will be headlined by the BK Rib Sandwich, seen by many as a rival to McDonald's McRib.

Almost a carbon copy of the sandwich that has been a McDonald's seasonal staple for 32 years, the BK Rib Sandwich features boneless ribs, a tangy sauce, and sweet pickles. Burger King says the creation of its new rib sandwich was driven by consumer demand and commodity prices.

"Our guests have grown to look for a variety of options," Eric Hirschhorn, vice president of global innovation at Burger King, told USA Today. "It's not just about beef anymore, but other proteins like chicken and turkey and pork."

Urgent: Is Obamacare Hurting Your Wallet? Vote in Poll

The BK Rib was tested in Shreveport, La., and sold "extremely well," Hirschhorn said. The recommended price, which will vary by market, is $3.49 a la carte and $5.59 as a meal — with fries and soft drink.

Burger King introduced Fire-Grilled Ribs in 2010, but the price — an eight-piece meal cost nearly $9 in some markets — drove customers away.

Joining the BK Rib Sandwich on the chain's summer menu is a Memphis Pulled Pork sandwich, a line of Carolina BBQ sandwiches, a BBQ Chicken Salad, and Sweet Potato French Fries.

Though the BK Rib is so similar to the McRib, McDonald's shouldn’t worry about the competition, foodies say.

ALERT: Government ‘Blunder’ Spawns Massive Profit Opportunity

"That McDonald's has been bringing back McRib for 32 years tells you it's popular and important," Scott Hume, editor of the blog BurgerBusiness, told USA Today. "I think McRib has such loyal fans that no one else's rib sandwich will hurt it, even if Burger King's is really good."

The BK Rib Sandwich will be available May 21.

Related stories:

Burger King Twitter Hacked, McDonald's Promoted

Burger King Delivery: To Go Orders To Come to Your Office or Doorstep

Burger King's Beef Contained Horsemeat at Some UK Locations

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Craig Ferguson Bids Farewell to 'Late Late Show' With Last Taping

Thursday, 18 Dec 2014 17:49 PM

Craig Ferguson will sign off of "The Late, Late Show" for the last time on Friday, ending a 10-year run hosting the CBS  . . .

Seth Rogen Didn't Think 'The Interview' Would Be Pulled by Sony

Thursday, 18 Dec 2014 17:24 PM

On Monday, before Sony Pictures made the decision to pull "The Interview," actors Seth Rogen and James Franco couldn't i . . .

99-Year-Old Woman Robbed by Teen While Delivering Christmas Cookies

Thursday, 18 Dec 2014 17:01 PM

A 99-year-old Connecticut woman delivering Christmas cookies was knocked to the ground and robbed by a teenager Wednesda . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved