Tags: burger king | low-fat | fries | satisfries
Image: Burger King Low-Fat Fries: Satisfries a New Lower-Calorie Option

Burger King Low-Fat Fries: Satisfries a New Lower-Calorie Option

Tuesday, 24 Sep 2013 02:22 PM

By Michael Mullins

Burger King's low-fat fries, called Satisfries, are the latest appeal by fast food retailers to more health conscious consumers at a time when there has been a noticeable decline in U.S. french fry consumption in recent years, according to consumer research firm NPD Group.

On Tuesday, Burger King announced the low-fat fries and claimed they have 30 percent fewer calories and 40 percent less fat than McDonald's fries, the nation's leading selling fries, The Wall Street Journal reported.

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"We set out to introduce a great tasting french fry with all the french fry attributes that people expect – crispy on the outside and fluffy on the inside," Eric Hirschhorn, chief marketing officer for Burger King North America, told Time magazine.

"We know that attitudes are changing and our consumers are becoming more mindful of the foods that they eat," Hirschhorn added. "But changing attitudes is much different than changing behavior. We have seen time and time again that consumers don’t want to sacrifice the foods that they love."

Compared with Burger King's own classic fries, the Satisfries have approximately 20 percent fewer calories and 25 percent less fat, according to a company spokesperson.

A "value-size" serving of the new fries will contain 190 calories, 8 grams of fat, and 210 milligrams of sodium, Bloomberg News reported.

The low-fat fries primarily consist of the same ingredients as classic fries, however the batter used is thinner and therefore less porous. The result: the fried potato slices absorb less oil while being fried, USA Today reported.

"Small changes create a big impact," Alex Macedo, president of Burger King North America, told USA today. "This will grow, just like diet soda grew over time."

The Satisfries, which will be crinkle-cut, like old-fashioned fries, will be available at Burger King locations throughout North America beginning Tuesday, where they will be sold alongside the traditional fry at a 20- to 30-cent surcharge. The price increase, however, will reportedly not be applied to those low-fat fries included in kids' meals.

The Satisfries announcement is the latest in a series of innovations put forth by Burger King in recent months in an attempt to increase its market share among consumers.

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In April, Burger King appealed to customer convenience by announcing that it will be expanding its delivery service to Chicago, Los Angeles, and San Francisco after trial runs in New York City and Washington, D.C.

Perhaps the most celebrated innovation however came last month with the introduction of the French Fry Burger, which, consisting of a beef patty topped with four French fries, is being offered at Burger King for just $1.

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