A Youtube video of a bunny eating raspberries has clocked over 7.1 million viewers, proving once again that cute animals doing just about anything will win hearts everywhere.
The 33-second video is not a marvel of cinematography, but instead shows the devastation a bunny can wreak on raspberries, leaving it with lips that look as if they had lipstick applied.
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The words “so cute” and “awwww” were repeated many times in the comments.
YouTube’s trends manager Kevin Allocca gave a TED talk in 2011 about why videos go viral. He said there are over 48 hours of video uploaded to YouTube every minute.
“And of that, only a tiny percentage ever goes viral and gets tons of views and becomes a cultural moment,” Allocca said. “So how does it happen? Three things: tastemakers, communities of participation, and unexpectedness.”
By tastemakers, Allocca referred to Jimmy Kimmel and others like him who feature videos on their shows and propel them into the spotlight.
“Tastemakers, creative participating communities, complete unexpectedness, these are characteristics of a new kind of media and a new kind of culture where anyone has access and the audience defines the popularity,” he pointed out to the TED audience.
Makes you wonder who made the raspberry-eating bunny popular, although the “complete unexpectedness” of a bunny eating raspberries might be the cause.
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