Budweiser Foal in Super Bowl Ad Christened 'Hope' in Online Campaign (Video)

Tuesday, 05 Feb 2013 01:31 PM

By Alexandra Ward

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The 3-week-old baby Clydesdale that starred in Budweiser's Super Bowl commercial — some say it was the best ad during the game — now has a name: Hope.

After a social media campaign generated more than 60,000 tweets, Facebook comments and other messages, Anheuser-Busch said Tuesday that "Hope" was one of the most popular suggestions.

"We were overwhelmed by the response we got," Lori Shambro, brand director for Budweiser, said in a statement Tuesday. "Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully."

The ad that tugged on America's heartstrings chronicles the relationship between a horse and its trainer who are separated for a time, but are then reunited three years later in an emotional embrace.

USA Today's Ad Meter ranked the 60-second spot, titled "Brotherhood," number one, based on voting on the newspaper's website through Facebook and Twitter.

"That was absolutely heart-warming," Tyler Stocks, an Ad Meter panelist and journalist from Greenville, N.C., told USA Today. "When I think of Budweiser, I think Clydesdale horses."

Twitter users are still talking about the touching commercial.




Many people suggested the foal be named Landslide, after the song used in the commercial, or Stevie, after Fleetwood Mac singer Stevie Nicks.

Hope now weighs 200 pounds, but is expected to reach 2,000 pounds when she is grown, John Soto, supervisor of Warm Springs Ranch, told The Associated Press.

Warm Springs, near Boonville, Mo., is where Anheuser-Busch raises its Clydesdales. Hope was the second Clydesdale born there this year, Soto said, and the ranch is expecting roughly 30 more by the end of 2013.

Clydesdale horses have been associated with Budweiser since 1933. The company introduced them to celebrate the repeal of Prohibition for beer, according to the AP.



Related stories:

Super Bowl 2013 Ads: The Best and the Worst

US Challenges Deal to Merge Budweiser and Corona

Live Action: Twitter Grabs Super Bowl Spotlight


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