British Airways' 'Discover the Indian Ocean' Ad Earns Apology

Friday, 28 Mar 2014 03:52 PM

By Morgan Chilson

  Comment  |
   Contact  |
|  A   A  
  Copy Shortlink
A British Airways advertisement encouraging customers to “escape the commute and discover the Indian Ocean” is drawing criticism for poor timing as it came out so close to the disappearance of the Malaysian jetliner.

The video ads showed up on the London Underground, and as word of the ill-timed ads spread, the airline reached out with an apology.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

“We are very sorry for any offense caused,” said a British Airways spokesperson, ABC News reported. “The advertising campaign featured in the U.K. is being withdrawn. This campaign was planned some months ago and we recognize that its appearance at this time is inappropriate.”

The disappearance of a Malaysian Airlines jet carrying 239 passengers in early March has stymied investigators, who have been unable to find wreckage.

The ads generated online discussion from disbelieving commenters.

“Timing is everything,” wrote Jeffrey Shultz on an International Business Times article about the ad.

Others thought people were being a little over-sensitive about the issue.

“Not the same airline...not their problem...KEEP THE AD!” wrote Paul Braasch.

The mystery of what happened to Malaysian Airlines Flight 130 has stumped several governments involved in searching for the plane. Officials said the plane may have been flying faster than initially thought, which changes the area in which searchers are focusing.

Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Passengers Push Plane on Icy Russian Runway (With Help of a Tractor)

Wednesday, 26 Nov 2014 20:45 PM

Passengers on a Russian plane got off to push the aircraft to help get it on the runway after it began slipping on ice i . . .

Bernie Tiede, Convicted Murderer Mortician, to Get New Sentencing

Wednesday, 26 Nov 2014 17:39 PM

Bernie Tiede, the mortician who was convicted of killing his companion Marjorie Nugent in 1996, will receive a new sente . . .

Chrysler Pentastar Logo Getting Phased Out With FCA Formation

Wednesday, 26 Nov 2014 15:51 PM

Chrysler's iconic Pentastar logo is being phased out as the company introduces a new logo in keeping with the newly form . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved