British Airways' 'Discover the Indian Ocean' Ad Earns Apology

Friday, 28 Mar 2014 03:52 PM

By Morgan Chilson

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A British Airways advertisement encouraging customers to “escape the commute and discover the Indian Ocean” is drawing criticism for poor timing as it came out so close to the disappearance of the Malaysian jetliner.

The video ads showed up on the London Underground, and as word of the ill-timed ads spread, the airline reached out with an apology.

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“We are very sorry for any offense caused,” said a British Airways spokesperson, ABC News reported. “The advertising campaign featured in the U.K. is being withdrawn. This campaign was planned some months ago and we recognize that its appearance at this time is inappropriate.”

The disappearance of a Malaysian Airlines jet carrying 239 passengers in early March has stymied investigators, who have been unable to find wreckage.

The ads generated online discussion from disbelieving commenters.

“Timing is everything,” wrote Jeffrey Shultz on an International Business Times article about the ad.

Others thought people were being a little over-sensitive about the issue.

“Not the same airline...not their problem...KEEP THE AD!” wrote Paul Braasch.

The mystery of what happened to Malaysian Airlines Flight 130 has stumped several governments involved in searching for the plane. Officials said the plane may have been flying faster than initially thought, which changes the area in which searchers are focusing.

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