Bob Dylan, one of the most prolific songwriters of a generation, has released an official music video for his iconic song, "Like a Rolling Stone."
The interactive video for the 48-year-old tune may be just as ground breaking, as it allows viewers to scroll through a number of celebrities as they lip-sync the lyrics. Sixteen different "channels" show actors and television hosts "singing" the song.
One of the channels includes footage of Bob Dylan performing "Like a Rolling Stone," according to MSN.com
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Created by the digital agency Interlude, the video serves up a variety of mediums, including "Pawn Stars," "The Price is Right," to local news, a tennis match or a children's cartoon.
"I'm using the medium of television to look back right at us," director Vania Heymann told Mashable
. "You're flipping yourself to death with switching channels [in real life]."
Adds Interlude CEO Yoni Bloch: "You'll always miss something because you can't watch everything at the same time."
The debut of the video, which is also available on BobDylan.com
, works in concert with release of Dylan's 47-CD box set, The Complete Album Collection Volume 1. Yes, that's just Volume 1, and contains all 35 official albums – the 35th of which came out in 2012 – as well as six live albums and two CDs of rare material.
"Like a Rolling Stone" originally came out in 1965 – when Dylan was 24 years old – and was named the Greatest Song of All Time by Rolling Stone
The video took about two months to coordinate, and contains an hour of fifteen minutes of footage, Heymann told Rolling Stone.
"It's like a feature film inside a five-minute music video," he said.
Interlude CEO Yoni Bloch told the magazine that the video already generated nearly one million unique viewers on Day 1, with more than 90 percent actively surfing. "And I can't say who, but our inboxes are flooded with big networks asking if they can add their shows to the mix. It's like we're building a format."
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