Blackberry Z30 on Sale This Week at Verizon for $200 With Contract

Thursday, 14 Nov 2013 10:44 AM

By Michael Mullins

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The Blackberry Z30 will be available on Verizon's website Thursday for the price of $199.99 with a two-year contract.

The latest Blackberry smartphone will have a 5" touchscreen display, four microphones instead of two, and a substantial battery life: more than 24 hours, reported.

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Despite having a screen that is 38 percent larger than its predecessor's 4.2" screen, as well as the significantly faster BlackBerry 10.2 operating system, the new smartphone is not expected to be a sales boon for the struggling Canadian company RIM.

"The BlackBerry platform still lags behind iOS and Android in both app number and quality," wrote in a review of the new product. "The bottom line [is] the BlackBerry Z30 lives up the promise of a flagship phone, but it's too little, too late for all but the most committed BlackBerry users."

The BlackBerry World store's 130,000 applications is a fraction of the one million or more available in Apple's App Store and Google's Play store, noted.

The new Blackberry Z30 debut follows the company's announcement on Wednesday of the completion of a $1 billion investment by its biggest shareholder and other investors.

Fairfax Financial, BlackBerry's largest shareholder, with a 10 percent stake, decided not to buy the rest of Blackberry and take it private. Instead, Fairfax and other investors said that they would inject $1 billion as part of a revised investment proposal, the Associated Press reported.

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Additionally, BlackBerry CEO Thorsten Heins is stepping down. Heins took over in early 2012 after the company lost billions in market value, but he failed to turn the company around with BlackBerry's new devices this year. Chairman John Chen is serving as interim CEO until a permanent replacement can be named.

Once the most prominent player in the smartphone market for business people, Blackberry took a big hit when Apple introduced the iPhone in 2007. Blackberry's decline is perhaps most evident in its falling stock price. It went for $140 a share in June of 2008 and closed at $6.44 Wednesday afternoon.

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