The Dallas Cowboys will still play at the same address, but their home is now AT&T Stadium.
The storied football franchise announced a long-term naming rights partnership with the Dallas-based phone company on Thursday.
"(It's a) very special day in the history of our organization," team owner and general manager Jerry Jones said at a news conference held at the $1.2 billion facility.
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While the team's release didn't cite financial specifics or the length of the deal, Jones could reportedly earn $17 million to $19 million annually, NFL.com reported
The building opened as Cowboys Stadium in 2009 and stayed that way while Jones sought a lucrative partnership.
Jones said Thursday that he wants AT&T Stadium to be "more familiar than the White House."
The deal also includes access to AT&T mobile technology that will double the stadium's Wi-Fi network and increase options provided by the Cowboys' mobile app.
Some poked fun at the team and the telecommunications giant, who have each been known for futility at times.
"Cowboys Stadium now officially known as AT&T Stadium: Home of Dropped Calls and Dropped Balls," read a tweet from @TheFakeESPN.
Negotiations between the two entities reportedly go back to 2008, says Philly.com
AT&T is already plastered on the homes of Major League Baseball's San Francisco Giants and the National Basketball Association's San Antonio Spurs.
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