Tags: apple | tim cook | wearable | tech

Apple's Tim Cook Talks Wearable Tech, as in Google Glass (video)

Wednesday, 29 May 2013 02:15 PM

By Megan Anderle

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Though Apple CEO Tim Cook was tight-lipped about new products and iOS updates Tuesday night at the All Things Digital tech conference, he discussed wearable technology, including his thoughts on Google Glass, and made some allusions about where the company is headed.

Cook, who rarely speaks at events, attended the exclusive event in Rancho Palos Verdes, sitting alongside Wall Street Journal journalists Walt Mossberg and Kara Swisher.

The interview ran about an hour and much of the conversation focused on wearable technology, with Cook alluding to Apple's rumored iWatch.

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Here are some highlights from the interview:


  • On Google Glass and why he doesn't feel threatened: "I think in terms of glasses, I wear glasses because I have to. I can’t see without them. So I kind of have that problem. I don’t know a lot of people who wear them who don’t have to. People who do wear them generally want them to be light, to be unobtrusive. They probably want them to reflect their fashion, their style and so forth. And so I think from a mainstream point of view, this is difficult, this is difficult to see.

     
  • Apple partnered with Nike to create the Nike+ FuelBand, which is integrated with iOS, and tracks users' daily exercise.
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  • On why Nike+ FuelBand is a better wearable technology; a possible allusion to the iWatch: "I think the wrist is interesting. I’m wearing this [FuelBand] on my wrist. It’s somewhat natural. I think for something to work here, you first have to convince people it's so incredible that they want to wear it."
  •  

  • Another noteworthy moment in the interview was the announcement that Apple has hired Lisa Jackson, the former head of the U.S. Environmental Protection Agency, to oversee Apple's environmental work from product to policy. Cook said she will report directly to him.
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  • Cook also revealed that last year, Apple bought a company every two to three months. In its current fiscal year, which started in October, it has picked up the pace, acquiring nine companies. Apple hasn't disclosed those acquisitions.
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  • “I think, if anything, we would do more of that in the future,” he added. “We’re not currently looking at a big one, but we’re not opposed to doing that, if it makes sense.”
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