Apple introduced its new one-pound iPad Air, redesigned MacBook Pro, and new Mavericks operating system to an eager audience in San Francisco during an event Tuesday.
Before introducing the much-anticipated new iPad, CEO Tim Cook reminded everyone of the doubters who said the iPad wouldn’t sell when it was first introduced.
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“Earlier this month we sold our 170 millionth iPad,” Cook said. “I can't think of another product that's come so far, so fast. Now, everyone seems to be making a tablet, even some of the doubters.”
The new light-weight (in size only) iPad Air is a tremendous move forward for full-sized tablets, Cook said at the event.
The new iPad Air will ship out Nov. 1 and offers a lighter weight and graphics that are 72 times improved over the first iPad, the company said. The words “it’s screaming fast” were used to describe the upgraded performance. It will replace the top iPad on the market now and sell for about $499.
The company also announced a new iPad mini, which got an added Retina display and an upgrade to a 64-bit A7 processor.
Cook also introduced the newest version of the MacBook Pro with Retina display, featuring longer battery life, faster performance and slimmer body styling.
“Our competition is different, they're confused,” Cook told those gathered to see Apple’s latest innovations. “They're trying to make PCs into tablets and tablets into PCs. We have a very clear direction and very ambitious goal. We believe deeply in this category (the Mac) and we're not slowing down on innovation.”
Twitter lit up as stories about the new or redesigned products made the rounds. The one-pound weight on the iPad Air caught a lot of attention.
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