Tags: apple | maps | deadly | australian

Australian Cops Say Apple Maps Can Be Deadly Misleading

By Megan Anderle   |   Monday, 10 Dec 2012 12:26 PM

Despite the success of the recent release of the iPhone 5, smart phone giant Apple is again receiving harsh criticism for its in-house mapping application, Apple Maps, in wake of the recent iOS 6 operating system release.

This time, instead of technology nerds and consumers complaining that the app is inaccurate, an Australian police department in Mildura is telling drivers to avoid the faulty app altogether. The police say the app puts Mildura in Murray Sunset National Park, nearly 50 miles from its actual location, according to Mashable.

Some drivers who have attempted to get to Mildura using the app have ended up in the middle of the park, stranded without for food or water, for “up to 24 hours,” police say. In recent weeks, police have assisted many distressed motorists.

Since phone reception in the park is spotty, some lost drivers had to walk long distances through dangerous terrain to get phone reception, police said. During the summer, the park can get as hot as 115 degrees.

Police have contacted Apple in hopes of rectifying the issue. In the meantime, they ask drivers to navigate other ways.

Compared to Google Maps, Apple Map been considered inferior, particularly due to inaccurate data and imagery glitches. Replacing Google Maps in the iOS devices and opting to build their own version has been the biggest misstep by Apple in recent memory. CEO Tim Cook issued a public apology and restructures of the company’s management.

Richard Williamson, who managed the team that developed the application, was fired, according to a Nov. 27 report in Bloomberg.

To some users, an erroneous maps app is a glitch in an otherwise seamless device that is known for its user-friendly, intuitive functionality. There were more than 4 million iPhone 5 devices sold just days after its release in November.

This success puts Apple back at the top of the U.S. smart phone market, with a 48.1 percent share of U.S. smartphone sales to Android's 46.7 percent, according to a Nov. 27 report from Kantar Worldpanel ComTech.

Cook promised that Apple's Maps app would improve over time in an apology in September.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers," he said. "With the launch of our new Maps, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

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