Tags: android | kitkat | os | name

Android 'KitKat': OS Name Reflects Google's Sweet Ties (Video)

Wednesday, 04 Sep 2013 12:20 PM

By Michael Mullins

"KitKat" is the name of Google's next operating system for its Android smartphones and tablets, reflecting the search giant's unique partnership with Nestlé and Hershey's.

Google Senior Vice President Sundar Pichai, who oversees Android, Chrome and Google apps, announced Android's 4.4 update name on Tuesday via Twitter.

Urgent: Should U.S. Strike Syria? Vote Here


Prior to naming the update after the chocolate-covered wafer, the tech giant was rumored to have considered "Key Lime Pie" as the name of its update, in keeping with naming updates after sweet treats, beginning with the next letter in the alphabet, ComputerWorld.com notes.

Prior Android versions include:
Cupcake (Android 1.5)
Donut (1.6)
Eclair (2.0)
Froyo (2.2) [short for Frozen Yogurt]
Gingerbread (2.3)
Honeycomb (3.0)
Ice Cream Sandwich (4.0)
Jelly Bean (4.1), the predecessor of the Android KitKat.

The Android 1.1 and Android 1.0 updates, which preceded Cupcake in 2008, did not have corresponding treat names.

The decision to name version 4.4 "KitKat" came about last November, when the tech giant approached Nestle and Hershey about partnering. It reportedly took less than an hour for companies to agree to participate in the new Android launch.

In an interview with the BBC, John Lagerling, director of Android global partnerships, said the agreement was "not a money-changing-hands kind of deal." Rather, the decision to partner with the brands was intended to be "fun and unexpected."

On the surface, the partnership appears to be mutually beneficial. But the agreement could have significant pitfalls, according to one analyst.

"If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," Simon Myers, a partner at the consultancy group Prophet, told the BBC. "If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected."

Considering that Android reportedly now controls nearly 80 percent of the smartphone market and half of the tablet market, it might be a solid branding gamble.

KitKats are produced and sold in the U.S. by the Pennsylvania-based Hershey Company, while they are manufactured and sold internationally by the Switzerland-based company Nestlé.

The alliance stems from an agreement between Hershey and the former English confectionery business Rowntree Mackintosh, which used to produce KitKats for the European market before Nestlé acquired it in 1988.

As part of the Android-Kit Kat promotional rollout, Hershey's is offering a chance to win Google Nexus 7 Tablets and Google Play credits starting Sept. 6.

For its part, Google has released a satirical video promoting the partnership and its new mobile operating system:




Urgent: Should Obamacare be Repealed? Vote Here Now

Related stories:

Android 'Master Key' Security Flaw Affects 900M Google Devices

Google Developing Android Videogame Console: WSJ

© 2015 Newsmax. All rights reserved.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

The 2016 'Book Race': GOP Candidates Like Ben Carson, Huckabee Sell Like Hotcakes

Friday, 30 Jan 2015 20:50 PM

If potential Republican presidential candidates' recent book sales are a strong indication of their electability, then B . . .

Smoke on Boston Train Scares Passengers Who Bust Out Windows to Escape

Friday, 30 Jan 2015 19:37 PM

A commute on Boston's Red Line Thursday morning turned into chaos as smoke filled the train and passengers broke out win . . .

Seth Jackson Sentence: Foster Dad Gets 32 Months in Hot Car Death

Friday, 30 Jan 2015 18:50 PM

Kansas foster dad Seth Jackson was sentenced to 32 months in prison Friday for the July death of a 10-month-old girl who . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved