Alicia Keys: Givenchy Signs Singer as Face of New Perfume

Image: Alicia Keys: Givenchy Signs Singer as Face of New Perfume

Friday, 09 May 2014 03:57 PM

By Ken Mandel

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Singer Alicia Keys is the new face of a Givenchy perfume.

"I'm honored to introduce the world to the newest scent by Givenchy," Keys told WWD.com. "Givenchy has long been one of the world's most iconic luxury fashion houses, and a personal favorite of mine."

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She tweeted her excitement this week.



The 33-year-old "Girl on Fire" singer joins Justin Timberlake, Amanda Seyfried, Liv Tyler, and Uma Thurman among the stars who have sponsored fragrances for the French fashion house.

Keys' campaign is scheduled for a September launch.

In addition to perfume, Keys also has a specially designed line of sneakers from Reebok.

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