Abercrombie & Fitch: Homeless in LA Dressed To Protest Brand (Video)

Wednesday, 15 May 2013 11:11 AM

By Alexandra Ward

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
A Los Angeles filmmaker is launching a campaign to give Abercrombie & Fitch clothing to the homeless in an attempt to criticize the company's CEO for comments he made about only wanting only "thin and beautiful" people to wear his clothes.

In a lengthy 2006 Salon.com profile, Abercrombie & Fitch CEO Mike Jeffries expounded on his business strategy of only targeting size small, attractive people.

"Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends," Jeffries said. "A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."

Urgent: Is Obamacare Hurting Your Wallet? Vote in Poll

The article was revived this month when Business Insider wrote about the lack of female XL and XXL Abercrombie sizes, chastising the brand for not wanting to dress plus-size women.

Now, filmmaker Greg Karber is looking to start a movement to transform the brand by giving away Abercrombie clothes to homeless people on Los Angeles' Skid Row.

With a tongue-in-cheek YouTube video and Twitter hashtag (#FitchTheHomeless), Karber takes aim at Jeffries and his ideals.

"Abercrombie & Fitch is a terrible company," he says in the clip. "When clothing is damaged, instead of donating it to the poor or unfortunate, they burn them. Together, we can make Abercrombie & Fitch the world's No. 1 brand of homeless apparel."

The movement appears to already be catching on, with many on Twitter promoting the message.







ALERT: Government ‘Blunder’ Spawns Massive Profit Opportunity

Related stories:

Abercrombie & Fitch Prepared for Long Haul in Europe

Abercrombie & Fitch Bid Up On Earnings

Abercrombie's Weak Outlook Sends Shares to 3-Year Low

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved