Tags: abenomics | bra | triumph | japan

'Abenomics' Bra From Triumph Aims to 'Lift' Japan's Economy

Image: 'Abenomics' Bra From Triumph Aims to 'Lift' Japan's Economy Triumph International Japan campaign models Arisa Watanabe, left, and Alisa display the 'Abenomics Bra' in the 'Branomics Bra' line, at a press preview in Tokyo on May 8, 2013.

Thursday, 09 May 2013 08:38 AM

By Newsmax Wires

A special edition "Abenomics" bra offers a "growth strategy" and a potential lift towards Japan's elusive inflation target, or so says its maker, the Japanese division of lingerie maker Triumph International, Reuters reported.

The "Abenomics" bra, unveiled on Wednesday, is the latest of many of Triumph concept bras in Tokyo. Unveiling concept bras has become a regular event over the past quarter of a century and are an important publicity tool for 127-year-old, Swiss-headquartered company.

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The latest "Branomics Bra" follows earlier solar-powered, recycled and "husband-hunting" models but, like its predecessors, will not go on sale.

The "Branomics Bra" is a playful take on Prime Minister Shinzo Abe's "three-arrow" economic revival plan that combines monetary strategy aiming to reach 2 percent inflation in two years and pro-growth reforms.

It features a rising trendline and arrows as motifs and promises a 2 percent increase in volume with extra padding.

"We hope that, as the Japanese economy grows, we can also help bust sizes to get bigger," said Triumph spokeswoman Keiko Masuda.

The benefits of the "Abenomics" bra for Japan's policymakers were less clear.

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