Tags: Internet | privacy | law

Consumer Group Wants New Internet Privacy Law

Tuesday, 30 Aug 2011 10:52 AM

By Greg McDonald

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
A consumer advocacy group is calling for a law that would block the tracking of consumer Internet behavior because it says a self-regulatory privacy program created by the online advertising industry does not protect shoppers.
 
The new self-imposed program was scheduled to take effect on Monday for some advertisers, but the group Consumer Watchdog said Congress still needs to pass “Do Not Track Me” legislation in order to fully protect consumer privacy.
 
“The self-regulatory program created by the online behavioral advertising industry is not a "Do Not Track" option because it does not allow consumers to opt out of tracking,” the group said in a statement.” It offers a limited privacy feature consumers may use to block targeted advertisements from participating companies.”
 
Specifically, the group said the program fails in several areas.
 
 • Transparency: Consumers are not notified of when or why they are being tracked, and can only opt out of targeted ads by clicking on icons — if they notice them — as they surf the net;
 
 • Universality: The opt-out icons are only offered by a small percentage of online advertisers.
 
 • Enforceability: The states have no jurisdiction, and the promises by advertisers not to target online consumers can only be enforced by the Federal Trade Commission and;
 
 • Mobile device users cannot opt-out of online tracking.
 
Consumer Watchdog acknowledged that the privacy program offered by some advertisers is “a small step” in the direction of giving consumers more protection from targeted ads.
 
But Carmen Balber, the Washington, D.C., director of the group, said the reality is “consumers have no more control today than they did yesterday over whether their information is tracked and collected by companies online.”
 
“Action by Congress and the FTC to require a 'Do Not Track Me' option is crucial for consumers to gain control over their own information,” she said.
 

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Vladimir Putin News Conference: Russian Prez Vows to Fix Economy

Thursday, 18 Dec 2014 10:27 AM

Vladimir Putin delivered a three-hour news conference this week vowing never to let the West defang his proud nation and . . .

Katrina Dawson, Hostage Killed in Sydney, a 'Brilliant Litigator'

Thursday, 18 Dec 2014 10:21 AM

Katrina Dawson, one of the two hostages killed during a 16-hour siege by a self-proclaimed Shiite cleric in Sydney, has  . . .

Ginger Zee, ABC Meteorologist, Called a Weather 'Pornographer' for Not Pushing Climate Change

Thursday, 18 Dec 2014 10:20 AM

Ginger Zee, ABC meteorologist for "Good Morning America" and "World News Tonight," got swiped by news consultant Andrew  . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved