Tags: FCC | Online | Political | Ads

New FCC Rules Require Online Posting of Political Ad Content

Friday, 27 Apr 2012 01:42 PM

By James Hirsen

  Comment  |
   Contact  |
|  A   A  
  Copy Shortlink
The Federal Communications Commission (FCC) voted on Friday to phase in new rules requiring local television stations to post key information about political advertising online.

The phase-in of the new rules that mandate the online postings will initially apply only to television stations affiliated with the top four TV networks in the nation's 50 largest markets, with the remaining TV stations being exempted from the imposition of the new rules until July 1, 2014.

Existing FCC regulations call for broadcasters to maintain at their stations political ad sales information in publicly accessible files, making the data unavailable without an in-person visit to a respective station.

The newly adopted rules also compel broadcasters to place additional information online, including network affiliation agreements and contracts relating to station ownership.

Broadcast station owners had forcefully lobbied against the new rules, objecting to the effect of advertising rates being accessible to competitors and placing the broadcast industry at a disadvantage with respect to local cable television channels, which are not subject to rules that mandate the posting of political ad information online.

According to a recent speech by FCC Chairman Julius Genachowski, which was presented to the National Association of Broadcasters, the broadcast industry is expected to take in $3 billion from political ad sales this year.

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Passengers Push Plane on Icy Russian Runway (With Help of a Tractor)

Wednesday, 26 Nov 2014 20:45 PM

Passengers on a Russian plane got off to push the aircraft to help get it on the runway after it began slipping on ice i . . .

Bernie Tiede, Convicted Murderer Mortician, to Get New Sentencing

Wednesday, 26 Nov 2014 17:39 PM

Bernie Tiede, the mortician who was convicted of killing his companion Marjorie Nugent in 1996, will receive a new sente . . .

Chrysler Pentastar Logo Getting Phased Out With FCA Formation

Wednesday, 26 Nov 2014 15:51 PM

Chrysler's iconic Pentastar logo is being phased out as the company introduces a new logo in keeping with the newly form . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved