Umami Burger, the upscale eatery known for its palette-pleasing flavor combinations, introduced a $65 burger this month that features white truffle shavings and a port wine reduction.
The restaurant, which has locations in San Francisco, Los Angeles, Miami Beach, and New York City's Greenwich Village, is offering the so-called "Money's No Object" burger for a limited time only. Dripping in white truffles with an option of a foie gras topping, the sandwich showcases a patty of decadent dry-aged Bryan Flannery wagyu beef on a Portuguese-style bun.
Adam Fleischman, seeking to fill a void he saw in the burger market, launched Umami Burger in 2009. His goal was to create menu items that highlighted umami, a flavor that doesn't fall into the traditionally accepted ones like salty, bitter, sweet, or sour. Umami Burger staples include things like soy sauce, Parmesan cheese, porcini mushrooms, roasted tomatoes, and fish sauce.
The MNO burger is listed for $65 but will cost $75 if customers want the foie gras on top. Many Twitter users think the price is outrageous.
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