2015 Mustang Exhibit Atop Empire State Marks Car's 50th Birthday

Image: 2015 Mustang Exhibit Atop Empire State Marks Car's 50th Birthday

Tuesday, 25 Mar 2014 02:56 PM

By Jonna Lorenz

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To mark the 50th anniversary of the Mustang, Ford Motor Co. will stuff pieces of the brand new 2015 Ford Mustang convertible into the elevator of the Empire State Building and assemble it on the roof, mimicking a 1965 stunt the automaker did with the original Mustang.

As it did in 1965, the company will cut the car into pieces and deliver it by freight elevator to the observation deck on the 86th floor of the Empire State building, where it will be reassembled in six hours in April, according to the Detroit Free Press. The 2015 Mustang is about seven inches longer and four inches wider than the previous Mustang.

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The display, which will be open on April 16 and 17 from 8 a.m. to 2 a.m. coincides with the New York Auto Show, according to USA Today.

"New York is one of the greatest cities in the world, and it's the place where the Ford Mustang story began 50 years ago," Ford Chief Operating Officer Mark Fields said in a statement. "We're thrilled to be visiting the architectural landmark that has been the heart of the Manhattan skyline for 83 years with the newest generation of the car that is the soul of Ford Motor Company."

The original Mustang debuted at the 1964 World’s Fair in New York.

The Empire State building event will cap off anniversary celebrations, which include a cross-country tour and other events worldwide, according to Autoweek.

The new Mustang retains some classic features and incorporates new technology, such as push-button start, rearview cameras, collision alert, adaptive cruise control, and rain-sensing wipers. Applications allow for a hands-free experience for everything from displaying the performance of the car to ordering a pizza. The 2015 Mustang goes on sale in the fall, and pricing will be announced in the summer.

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