The social media service Twitter is here to stay, and Apple should buy it, says Eric Jackson, founder of Ironfire Capital, a money management firm.
Twitter is superior to fellow social media titan Facebook, he tells Yahoo.
"Twitter understood mobile before mobile was really a big deal," Jackson says. "Facebook, by contrast, started as this big fat website, and now they've got mobile, and they gotta take that big fat website and cram it down into the small screen."
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Twitter actually began in 2006 with cell phones in mind, hence its 140 character limit. And Twitter’s ads receive more clicks than Facebook’s ads do, Jackson says.
Ultimately, Twitter will be taken over, he believes. And it should be Apple that does it.
“It's a mistake that Apple hasn't bought these guys already," Jackson says. "I think Apple is the most natural buyer for them. These two companies seem simpatico, such as their philosophy on simplicity and design."
And Twitter can help Apple with its rumored television venture, he says. "As we see this merging of old TV along with the web, … I think Twitter's a natural fit there."
The New York Times reported in July that Apple has discussed an investment in Twitter with the company’s executives for months.
“Those guys are a great partner,” Twitter CEO Dick Costolo told The Times. “We think of them as a company that our company looks up to.”
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