YouTube to Charge for Premium Content

Image: YouTube to Charge for Premium Content

Sunday, 05 May 2013 10:28 PM

By Greg Richter

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First it was Hulu, now YouTube.

The up-to-now free online video platform could start charging for some content as early as this week, The Financial Times reports.

The stuff you upload yourself and plenty of other content will still be free – for the time being, at least. But premium video produced by the likes of The Onion, the WWE and other major media companies won't.

Up to 50 channels would be affected, The Financial Times reported. There are believed to be more than 1 billion total YouTube channels.

YouTube parent company Google has been hinting at charging for premium content for a year and a half.

"We have long maintained that different content requires different types of payment models," a company spokesman said earlier this year. "The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we're looking at that."

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