Microsoft Slashes Tablet Cost as Price War Looms

Monday, 15 Jul 2013 11:05 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.

The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499.

The move comes amid a price war for tablets and a flood of new devices on the market.

Amazon has slashed prices of its Kindle HD tablets to as low as $169 in the US and 139 pounds in Britain, while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets.

Microsoft introduced its Surface last year at a premium price, promoting the device as a substitute for a personal computer with an attachable keyboard.

But a survey by the research firm IDC estimated the company sold just 900,000 units in the first quarter, in a global market of some 49 million.

Microsoft previously cut the price of the Surface as low as $199 for education buyers.

© AFP 2014

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Solar Storm Could Cause Major Blackout on Earth

Friday, 25 Jul 2014 18:35 PM

Two years ago, Earth really lucked out. The New York Post reports that a series of massive solar flares just missed Eart . . .

Google to Collect Data on the Human Body

Friday, 25 Jul 2014 11:59 AM

Computer search engine giant Google is the latest high-tech company to launch inroads into the health field with a new m . . .

Researchers Practice Living on Mars - Without Leaving Earth

Thursday, 24 Jul 2014 19:05 PM

For the past four months, a team of researchers have been living in a mockup Mars habitat on a Hawaiian volcano practici . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved