Microsoft Slashes Tablet Cost as Price War Looms

Monday, 15 Jul 2013 11:05 AM

 

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink

Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.

The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499.

The move comes amid a price war for tablets and a flood of new devices on the market.

Amazon has slashed prices of its Kindle HD tablets to as low as $169 in the US and 139 pounds in Britain, while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets.

Microsoft introduced its Surface last year at a premium price, promoting the device as a substitute for a personal computer with an attachable keyboard.

But a survey by the research firm IDC estimated the company sold just 900,000 units in the first quarter, in a global market of some 49 million.

Microsoft previously cut the price of the Surface as low as $199 for education buyers.

© AFP 2014

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

German Researchers: Cellphone Calls, Messages Easy to Crack

Friday, 19 Dec 2014 14:12 PM

Security flaws on the global network that routes the world's cellphone calls and texts could allow hackers and criminals . . .

Kepler's Exoplanet Find Is First Since Space Telescope Revived

Friday, 19 Dec 2014 09:54 AM

The Kepler space telescope has discovered its first exoplanet since NASA's engineers were able to reboot the mission man . . .

Rosetta Comet-Landing Is 2014's Top Science Breakthrough

Friday, 19 Dec 2014 08:37 AM

The top scientific breakthrough of 2014 was the European Space Agency's Rosetta spacecraft's rendezvous with a comet, th . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved