Microsoft Slashes Tablet Cost as Price War Looms

Monday, 15 Jul 2013 11:05 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales.

The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499.

The move comes amid a price war for tablets and a flood of new devices on the market.

Amazon has slashed prices of its Kindle HD tablets to as low as $169 in the US and 139 pounds in Britain, while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets.

Microsoft introduced its Surface last year at a premium price, promoting the device as a substitute for a personal computer with an attachable keyboard.

But a survey by the research firm IDC estimated the company sold just 900,000 units in the first quarter, in a global market of some 49 million.

Microsoft previously cut the price of the Surface as low as $199 for education buyers.

© AFP 2014

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Cyber Expert Weisman: Chinese Hacking 'Scares the Hell Out of Me'

Monday, 22 Sep 2014 13:22 PM

Cyber expert Steven J.J. Weisman and Javier Manjarres, managing editor of The Shark Tank Blog, talked to JD Hayworth on  . . .

Gov. Jerry Brown Signs Bills Promoting Electric Car Usage

Monday, 22 Sep 2014 12:10 PM

California Gov. Jerry Brown signed several bills on Sunday intended to boost his state's electric car market, including  . . .

Apple Sells More Than 10 Million IPhones in Debut Weekend

Monday, 22 Sep 2014 09:51 AM

Apple Inc. sold a record of more than 10 million iPhones in the weekend debut of two new models, as consumers flocked to . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved