Tags: nielsen | twitter | chatter | tv

Nielsen Study Links Twitter Chatter to TV Ratings

Tuesday, 06 Aug 2013 12:43 PM

 

Share:
A    A   |
   Email Us   |
   Print   |
   Forward Article  |
  Copy Shortlink
A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning in, while more popular TV shows generate more Twitter activity, a new study by Nielsen has found.

The media measurement firm says that for the first time it has proved with statistical rigor what many in the media business have suspected in recent years: that a show's ratings and the magnitude of its Twitter buzz are correlated.

The findings will be announced on Tuesday by Nielsen, who claims the results back up the premise of a new ratings system it will soon unveil.

Nielsen and Twitter are set to begin publishing this fall a new "Nielsen Twitter TV Rating" that measures the volume of Twitter conversation about every program.

The privately-held microblogging company has long sought to convince large brand marketers that it is a potent, real-time ad-delivery platform that complements and augments the live television-viewing experience. Marketers on TV can simultaneously reach their audience through a "second screen" because Twitter users often watch TV while tweeting away on their phones, Twitter has previously argued.

In the new study, Nielsen researchers analyzed a total of 221 episodes. The volume of tweets caused statistically significant changes to live TV ratings for 29 percent of the episodes, Nielsen said, without quantifying the degree of Twitter's influence on ratings.

The companies said the analysis methodology used for their study was developed by Nobel Prize-winning economist Clive Granger.


© 2014 Thomson/Reuters. All rights reserved.

Share:
   Email Us   |
   Print   |
   Forward Article  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Study: Even Casually Smoking Marijuana Can Change Your Brain

Wednesday, 16 Apr 2014 14:26 PM

Casual use of marijuana can produce changes in parts of the brain associated with emotion and motivation, according to a . . .

Scientist Apologizes for Mistakes in Stem Cell Research

Wednesday, 16 Apr 2014 13:29 PM

A Japanese scientist who co-authored what was deemed breakthrough stem cell research issued an apology Wednesday over mi . . .

US Wins More Guilty Pleas in First Counterfeit Apps Case

Tuesday, 15 Apr 2014 18:45 PM

The final defendants in what the U.S. government called its first prosecution of a counterfeit apps case have pleaded gu . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved