Tags: microsoft | best | buy | windows

Microsoft to Open Windows Stores Within Best Buy

Thursday, 13 Jun 2013 02:22 PM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Microsoft Corp said it would open 500 special stores within existing Best Buy Co Inc stores in the United States selling exclusively Windows-based tablets and computers and other Microsoft products in an effort to revitalize sales of its flagship operating system.

The world's largest software company, which already has a chain of 70 or so of its own Microsoft Stores and kiosks within shopping malls, said on Thursday the initiative would add more than 1,200 Best Buy Microsoft-trained sales associates to help customers.

Microsoft's new Windows 8 operating system has sold more than 100 million copies since launch in October, but sales of new tablets and PCs running the software, and its own Surface tablet, have not been as strong as it hoped. An updated version called Windows 8.1 is scheduled for release later this year.

Part of the problem has been that Microsoft has struggled to get the attention of shoppers at large retailers such as Best Buy due to the profusion and popularity of Apple Inc's iPad and tablets running Google Inc's Android system.

The new store-within-a-store approach "offers a large-scale, hands-on customer experience" of Microsoft products, said Tami Reller, head of marketing at Microsoft's Windows unit.

Microsoft's plan comes just two months after Samsung Electronics also unveiled plans to install its brand shops in more than 1,400 Best Buy stores this year.

The store-within-a-store effort is a key plank of Best Buy's turnaround plan, which includes dedicating more space to more-profitable products like tablets and mobile phones.

Best Buy, the world's largest consumer electronics chain, has also been trying to use its clout with suppliers to fight online and discount rivals and boost in-store traffic, sales and profitability.

© 2014 Thomson/Reuters. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Why Is Demand for Tablets Slowing?

Sunday, 27 Jul 2014 13:39 PM

Touted as the next big thing in computing when it was introduced by Apple in 2010, the tablet computer has seen a recent . . .

Caught on Radar: Beer-loving Bugs Swarm in Midwest

Saturday, 26 Jul 2014 17:23 PM

Mayflies have begun emerging from the Mississippi River in swarms that show up on radar like thunderstorms, coat roads a . . .

Solar Storm Could Cause Major Blackout on Earth

Friday, 25 Jul 2014 18:35 PM

Two years ago, Earth really lucked out. The New York Post reports that a series of massive solar flares just missed Eart . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved